Detail Data Jurnal

Judul Jurnal
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK INDIHOME PT. TELKOM INDONESIA TBK. (PERSERO) KANDATEL BANYUWANGI
Kategori Jurnal
JURNAL PROGRESIF
Penulis
H.A.N KOMARI,-,-
Abstraksi
Basically marketing is a very important thing that must be done by the company to market its products to increase sales volume and reach the target market is by promotional activities. By increasing the promotional activity is expected to increase the number of buyers and improve consumer purchasing decisions. This research was conducted at PT. Telkom Indonesia Kandatel Banyuwangi, this research uses questionnaire method and using variable product, price, place, and promotion as independent variable and buying decision variable as dependent variable. The purpose of this research is to analyze the influence of marketing mix (product, price, place and promotion) to purchasing decision. The research method used is Validity Test, Realibility Test, Multiple Linear Regression Analysis, F Test, Test t, R2, Multikolonieritas and Heteroskedastisitas. Data management in the study using SPSS v.20.0 fo Windows. Keywords : Product, price, place, promotion and buying decision